11) If you push a negative hard and deep enough it will break through into its counterside. The winner in politics is almost always whoever is on offense. Liberals understand this in an intuitive way that most conservatives don't. We think because we have this wonderful, honest, logical response to a charge that we're scoring major points -- but, except in rare cases, it's not true. If you're spending all of your time refuting the charges that you're extreme, racist, hate women, and despise the poor -- you're losing. That's because some people will assume where there's smoke, there's fire, and disbelieve you no matter how good your explanation may be. Additionally, if you're busy defending yourself, you can't go after the other side. Defend when you absolutely have to, but make sure most of your time is spent attacking relentlessly attacking.
