Excerpts:


How do grossly unqualified individuals like Barack Obama become President of the United States? Why is the Second Amendment under continual attack? The root cause is, in both cases, conservatives’ failure to understand psychological warfare and failure to understand the concept of the Propaganda Man.


Colonel Paul M. A. Linebarger's classic, Psychological Warfare, defined the Propaganda Man as the "lowest-common-denominator of a man who can be reached by enemy propaganda and by yours." Linebarger then adds the need to understand the Propaganda Man's mentality, fears, and aspirations.


Make up the prewar life of the Propaganda Man. …What kinds of things did he like? What prejudices was he apt to have? What kind of gossip did he receive and pass along? What kind of words disgusted him? What kind of patriotic appeal made him do things? What did he think of your country before the war?


The Republican Party and the National Rifle Association both seem to omit this basic and vital first step of successful public relations. Consider for example the numerous responses to my American Thinker article, “The Felon in the White House.” Examples include:


  • "Who would prosecute the president for any crimes? The Department of Justice. Who owns the Department of Justice? President Obama."
  • "No one will ever care about this, ever" (in all caps).
  • "His worshippers wouldn't care if he was caught robbing a Brinks' truck."

What all fail to understand is that the article was not directed to:


  1. The Justice Department
  2. The big city urban Democrats who would probably vote for the head of ISIS if he ran for office with a D after his name. We will not, as the commentator said, change their minds.
  3. Rural, Southern, and Mountain State Republicans who will vote for whomever the Republicans nominate. We do not need to change their minds.

The article's Propaganda Man is the swing voter, the independent voter who holds the balance of power in almost every national election.



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